Playbooks · by Dr. Louis Korczowski
Playbooks on founder-led content for AI and SaaS startups.
Over years of marketing work with more than 50 clients, I keep researching what makes ideas spread. These are the methods I documented. Each one gives you something to do this week, and you can connect it directly to your AI to apply it to your company.
HandbookThe Content Testing LoopMake every short video teach the next one: a seven-day rule, weekly post-mortems, a format review and AI prompts for each step.HandbookThe Creative-Led Growth Handbook for AI foundersOne primary channel, one hour of founder time a day, and the metrics that matter before views.PlaybookThe X launch playbookHow startups buy a million views on launch day, what it costs, what X and the FTC allow, and what still works on day two.DossierPerformance creator programs: the Wispr Flow playbookPaying UGC creators on results, the platforms, the pitfalls and when a startup should start one.GuideHow to choose a short-form content strategistWhat the job is, what it costs, and the four questions to ask before you hire one.
Articles
Articles and opinions on short-form strategy.
2026-10-22
Comment section strategy for founders: 5 comment traps that spread your idea
How SaaS and AI founders can use the comment section to spread an idea faster than the video: five comment traps, the line with engagement bait, and the demo trick.
2026-09-23
Win the idea market before the product market
Why SaaS and AI founders who own their ideas in public launch cheaper, raise easier and survive pivots. The thesis behind STATUR.
2026-09-22
How to turn short-form video data into repeatable results
The dice system: how to read ten short videos that did 200, 500 and 2,000 views, find what worked, and build a format that reaches 10,000 views again and again.
2026-09-21
Why your ghostwritten LinkedIn sounds like everyone else
Ghostwriters optimize sentences. Buyers follow a way of thinking. How to capture a founder's real voice on camera and turn it into formats.
2026-09-20
Organic winners make your ads cheaper: the Williwaw numbers
Williwaw divided its cost per new customer by almost three, from €96 to €36, after viral videos went into its ads. Why organic testing should feed paid.
For your AI
Every playbook, as skills your assistant can run.
The Content Strategist AI Cookbook is the open-source twin of these pages: one set of skills per playbook, in the open Agent Skills format, plus a blueprint to build a private AI content system in your company. Free, MIT license, updated with every new edition.
Claude Code
/plugin marketplace add lkorczowski/content-strategist-AI-cookbook /plugin install content-testing-loop@content-strategist-ai-cookbook
Any agent
npx skills add lkorczowski/content-strategist-AI-cookbook --skill video-post-mortem
Claude.ai, ChatGPT, Gemini
Download a skill from GitHub and upload it in Claude, or paste its SKILL.md into any assistant and ask it to follow the skill.
Bring the three ideas you repeat on every sales call.
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