Two years ago, nobody outside his street had heard of this pizzeria owner.
Spaccanapoli is a 25-seat pizzeria in France, run by a 57-year-old owner who believed hashtags were the secret. The business lived on word of mouth.
We built formats around his character, shot them in batches and kept the ones his audience shared.
He went from 2k to 1M followers in two years and has 1.6M today. The account did 50M views in its first twelve months and does 50M+ a month now, and a franchise request arrives every week from one of five countries.
If a pizzeria can become the face of its market, an AI founder with a real thesis starts with a bigger audience waiting.
Tonton Giovanni2k to 1M followers in 24 months, 1.6M today
50M+views per month today
5 countriesfranchise requests