The Founder Brand Program: three months to turn your ideas into a content system your team owns.
One million views cost your competitors about $27,000 in ads. Your ideas can earn that reach organically. Done for you, with coaching and training, with one production day a month in San Francisco and edited videos within 7 days.
What the program builds.
Anyone can rent a camera crew for a day. The value is the machine around the footage, and what the machine produces.
A reliable content factory
Ideas that stick
Creative-led growth
A brand people know
Deals that walk in
Cheaper ads
A moat
Your real job is leading a shift in how people work.
A product solves a problem. Today anyone can build one with AI. To lead a transformation, your ideas need to travel further than your competitors' budget.
Attention compounds like equity.
Entering late costs more every quarter. We are living through the biggest attention transfer since the beginning of social media: the AI wave. Founders who start telling their story now keep widening the gap every month.
A content system that improves every month on your own data.
A loop, run monthly. Each turn makes the next one better, and by month three your team turns it.
A format is a loaded die.
Each format is a die you throw every week. I build each founder the set of dice that lands the highest value with the smallest spread.
[ MINE ] ──▶ [ PACKAGE ] ──▶ [ THROW ] ──▶ [ READ ]
ideas hook + gap publish retention
on camera + format the batch saves · sales
▲ │
│ ● keep ◐ iterate ○ kill │
└──────────────────────────────────────────────┘Run the review yourself: the Content Testing Loop handbook gives the weekly routine, and the open-source skill statur-format-review lets your AI assistant read your dice for you.
Some videos will do two thousand views, some will reach hundreds of thousands, and a few will pass a million. We run so many repetitions that luck plays a smaller part every month, and I don't drop a format until we have run the repetitions we planned and reached the results we set together.
A few of my clients.
TikTok · LexipI was Head of Growth and on camera myself. First video of the account at 1.3M, 7M views in 2 months, fully organic. Lexip raised €19.4M in November 2025.
Format: behind the build. Manufacturing, shipping and hot takes on PC gaming.
The founder-led tech brand case, played by me.
Source: lexip.co press release, 25 Nov 2025
TikTok · Tonton GiovanniA 25-seat pizzeria run by a 57-year-old owner who did not know how to upload a video and believed the secret was hashtags. Today: an international star with 1.6M followers and a 2-hour show on national TV.
Format: the owner as a character. Humor, reactions, recipe tests.
Proof that a founder with zero camera habit can become the brand. The idea was the person.
Instagram · WilliwawThe most expensive fan in the world. Triple gold medal at the Concours Lépine, the French inventors' competition. The €999 product sold out in 2 weeks, with 3M+ views across channels.
Format: the absurd claim, then the proof.
A knowledge gap in the first second. Price becomes the hook.
Instagram · OtypoA 25-person factory making professional signs. Zero social presence, all acquisition through Google Ads. In 3 months: 0 to 3.7M views. Today #1 on Google Video for "plaque professionnelle", its most competitive keyword, and ranking in German and English.
Format: boring product, satisfying process.
Video content doubles as search. The least sexy niche became the most visible.
TikTok · BegatA protein bar brand launched through a crowdfunding campaign, featured on Ulule. We built the founder story as the backbone of the account.
Format: reaction to a viral video. Here, Tibo InShape, one of France's biggest fitness creators.
Reacting to a video people already watch borrows its audience, then the founder story keeps it.
TikTok · own accountThe shoemaker's children often go barefoot. I practice what I preach: video is my number one acquisition channel and built a €237k solo first year.
Format: the expert explains. One sharp idea per video.
The format most founders start with.
The Founder Brand Program runs three months and ends with your team running the formats.
Done for you, with coaching and training. The outcome is a factory your team runs.
- You're a SaaS or AI founder, based in or reachable from the Bay Area
- You'll be on camera yourself
- Your voice is the growth channel
- You have ideas and you're willing to say them out loud
- You want a faceless brand account
- You're looking for a ghostwriter
- You need a guaranteed view count
- You want to delegate the strategy and disappear
Louis Korczowski
- PhD in machine learning and neuroscience
- Lead data scientist · AlayaTec, Palo Alto
- 400M+ organic views · for clients, in two years
- Works with US founders · San Francisco first
I'm direct and I'm precise. If the fit is wrong, I'll tell you on the call. And yes, with my French accent, it'll sound mean. If it's a match, I'll bring good cheese and wine.
Apply for a discovery call.
Three steps, two minutes.
What exactly do I get after three months?
A format library (8 to 12 formats proven on your data), three months of published content, the templates and the playbook to keep producing without me, and a data log of what worked. You own all of it.
Do you guarantee views?
No. I guarantee the system and the volume: formats, production days, edited videos within 7 days of each session, data-driven iteration. I keep iterating on a format until we have run the repetitions we planned.
Which platforms?
Where your buyers and your peers are. For most tech founders in 2026 that means X, LinkedIn and short-form video (TikTok, Reels, Shorts). Formats are designed once and cut per platform.
How much of my time?
One production day per month and a monthly call on the data. Between production days, I handle scripts, editing, publishing and analysis.
Do I need to be in San Francisco?
Production days happen in San Francisco, batched into one week per month. If you can fly in for a day, it works. Everything else is remote.
How much does it cost?
It is a premium program, done for you with coaching and training. Pricing is discussed on the call once we both know it is a fit.