A neuroscientist who found out attention was the whole game.
PhD in AI and neuroscience. Years building startups, Silicon Valley included. 400M+ organic views for named clients in two years. Here is how those three things connect.
Louis Korczowski, PhD
I spent ten years studying how brains pay attention: brain-computer interfaces, EEG, and a PhD in machine learning and neuroscience. Then I was lead data scientist at AlayaTec, in Palo Alto, built startups and shipped products I was proud of. Some of them died quietly because nobody heard about them in time.
So in 2023 I started applying what I knew about attention to founders' and brands' content. In two years the accounts I ran generated more than 400 million organic views, for a pizzeria, a gaming hardware brand and a consumer app.
Today I work with SaaS and AI founders in the US, San Francisco first, and with French founders building there. I'm direct and I'm precise, and if it is not a fit, I'll tell you on the call.
Brain-computer interfaces
Lead data scientist at AlayaTec, Palo Alto, then founder
400M+ organic views
STATUR
Who is Louis Korczowski?
Dr. Louis Korczowski is a short-form content strategist and media coach for SaaS and AI founders. He holds a PhD in machine learning and neuroscience, spent ten years researching brain-computer interfaces, and has generated more than 400 million organic views for clients in two years. He founded STATUR, which builds founder brands for SaaS and AI startups, and studies Creative-Led Growth.
What does a short-form content strategist do?
A short-form content strategist decides which ideas to say, how to package them and which repeatable formats to shoot for TikTok, Instagram Reels, YouTube Shorts and LinkedIn video. Then he reads retention, saves and sales per format to keep the winners and kill the rest. Editing comes last.
What is the dice system?
The dice system is the method Louis Korczowski uses to design short-form formats. Each format is treated like a die thrown every week. The goal is the highest average result with the smallest spread. Mimetic formats that already perform on-platform are tested next to original formats built around the founder, and data decides which ones become templates.
What is Creative-Led Growth?
Creative-Led Growth is the growth model Louis Korczowski defends: sales-led, then product-led, now creative-led. When products are easy to build, the ideas and the people in front of the camera decide the growth. Organic winners then become the cheapest ads a company can run.
Which results has Louis Korczowski delivered?
Named examples: a 25-seat pizzeria grown to 1.6M followers, 7M views in 2 months for Lexip with a first video at 1.3M, 0 to 3.7M views in 3 months for the sign maker Otypo, and a €999 Williwaw fan sold out in 2 weeks. All figures come from named clients.